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SBU Online MSBA Brochure

Brochure Page - MBA

Online Master of Business Administration

Thrive in the Ever-Changing Business World

St. Bonaventure’s online Master of Business Administration program will help you become an agile and transformative business leader. The program is carefully designed to reflect the real world where business functions interact. Regardless of your undergraduate background, you’ll cultivate interdisciplinary knowledge, expand your network, and build extraordinary confidence.

Earning an AACSB-accredited online MBA from St. Bonaventure will prepare you to excel in any business environment. Our MBA program comes with something else companies desire in employees today: a skill set resting on pillars of compassion and integrity. As a St. Bonaventure graduate, your decision-making will be influenced by the moral and ethical values that define our Franciscan tradition.

  • Advance Your Skills — Develop the skills that matter to employers and your future: essential business competencies, critical thinking, problem-solving, and communication.
  • Cultivate Specialized Knowledge — Become proficient in one of the most important areas of business to stand out and enhance your existing expertise.
  • Lead More Effectively — Grow your understanding of business operations and the fundamental functions of management to take on more responsibility and improve your leadership potential.
  • Improve Decision Making — Understand the interaction among business functions to better assess the full organizational impact of your decisions.
  • Employ a Different Way of Thinking — Gain perspective on the big picture to overcome business challenges with a global mindset.
  • Practice Ethically — Learn how to make moral and ethical decisions consistently.



The purpose of this course is to recognize the impact of the law on management and marketing decision making. Dealing with government agencies, protecting intellectual property, avoiding antitrust traps, and product liability issues are among the highlights.


This course introduces students to methods for analyzing data residing in firms’ customer databases. The first half of the course focuses on descriptive and financial tools.  We will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers’ lifetime value, and see how this value can be altered by promotional efforts. We will review all necessary statistical concepts and learn how to use the software package SPSS to conduct a variety of marketing analyses using actual customer databases. The second half of the course focuses on building models to predict customer response, such as predicting whether a customer will respond to a particular marketing offer (e.g., direct mailing). We will also discuss how to use Tableau to visualize your data.


An introduction to the various types of investment securities such as common stocks, bonds, warrants, options, and investment company shares. Emphasis is placed on the risk-return characteristics of these securities and their use in various investment strategies.


This course concentrates on dealing with ethical decision making in business. In today’s corporate environment, businessmen and women are not only required to be aware of legal issues confronting them, but also of ethical matters that have profound effects upon them personally, their corporations, employees, officers, directors, shareholders and community.


Students will learn how to analyze and interpret published financial statements, and to incorporate information from supplemental sources to develop insights into a company’s business and associated finances. Understanding the effects of alternative accounting treatments on financial statements is emphasized. Students learn how to use this information to knowledgeably forecast future financial performance and condition.

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This course aims to introduce the student to the mathematical and statistical basis for managerial decision making. After a review of basic algebraic tools, functions, exponentials, logarithms, and elementary series, we will consider the basics of financial mathematics, the theory of interest rates, and introduce the elements of limits and differential calculus. The statistical part of the course with an analysis of measures of central tendency, variation, and other summary statistics. This course also covers a priori probability and probability distributions; estimation, hypothesis testing, and an introduction to regression analysis. Emphasis is centered on the use of these techniques in data analysis.


This course provides an introduction to the field of data visualization. Students learn basic visualization design principles to produce meaningful displays of quantitative and qualitative data in order to enhance the managerial decision-making process. Students will learn various techniques for visualizing sequential, text-based, geospatial, hierarchical data and large data sets. Foci covered include data selection, data cleaning, data analysis, data presentation methods. Students will apply analysis and data visualization design principles to the design of interactive business dashboards and reports.  Students will present their work in multiple formats to a range of audiences. Students will be introduced to various visualization software tools.


Applications of microeconomic theory to business problems. Topics include a review of simple linear and multiple regression techniques, demand and supply, production and cost functions, and mathematical analysis of the different market models. The tools developed are applied to the study of common problems faced by managers. Applications may include the principal-agent problem, risk, cost management, market structures, strategic pricing, and product differentiation. Some macroeconomic models may also be discussed.


This course involves a study of the process of carrying out a marketing research project. Topics include

the identification of information needs and research objectives; development of a plan for conducting the research; sample selection and design of research instruments; data collection and analysis; and reporting research results. An attempt is made to have the class conduct empirical studies on typical marketing research problems.


This course is designed to provide further insight into the nature of the consumer decision-making process. In order to accomplish this, various other disciplines must be studied. The marketing and behavioral science literature pertinent to the  following subject areas is examined: perception, learning, motivation, personality, attitude, beliefs, social processes, social class, and culture. Finally, several models of consumer decision-making are studied and their practical implications for marketing strategy are discussed.


This course introduces best practices in project management, the study of concepts, and tools of project management. Topics will include project scope, project time, project cost, procurement management, project quality, project risk, project resources, project communications, human resource considerations, and how to be an effective project manager. Project management software will be used to analyze the project data, create work breakdown structures, Gantt charts, network diagrams, and baseline models as well as to perform earned value analysis. Students will apply project management methods, models and business knowledge to a business analytics project scenario.


The program provides cross-platform and individualized pathways that focus on experiential learning. You’ll develop essential business competencies before deciding whether to specialize in Business Analytics, Finance, or Marketing or opt for our General MBA track incorporating electives across each of the three specializations.


This course is designed to present accounting as the language of business. It defines the basic assumptions, principles, and concepts of accounting. Understanding business enterprises through the assertions included in financial statements is emphasized. The course also introduces the basics of managerial accounting practices as a support system for business decisions and provides an overview of selected topics in corporation finance.


A specialized course comprising in-depth analysis of process costing, job-order costing, standard costing, direct costing, and activity based costing. Other topics include cost-volume-profit analysis, relevant costs and revenues, joint and by-products, and budgetary controls and variances.


This course focuses on the problems and issues faced by multinational enterprises in conducting market research, undertaking market segmentation, and developing product, price, distribution and promotional strategies for their overseas markets. The course also examines macro-environmental factors such as economic, political, legal, geographical, and cultural issues that impact international marketing.


The primary subject matter will be studying the transactional awareness and financial statement presentation of the impact of intermediate accounting concepts on the major components of the financial statements such as assets, liabilities, equity, income, and expenses. In addition, we will study the impact this environment has on management’s decision-making process. These concepts will be studied at a deeper level than in Introductory Financial Accounting. Recent additions to the professional accounting literature and the conceptual underpinnings of corporate financial reporting will be emphasized as well.

Program Features
  • 6 start terms per year
  • 42 credit hours
  • 7-week courses
  • Graduate in as few as 20 months
  • 100% online coursework–flexibility to fit your schedule
  • Concentrations in the essential business areas of Business Analytics, Finance, Marketing, and General Business
  • GMAT waiver available for undergraduate GPA over 3.3 or a 3.0 GPA with two years of relevant work experience (as determined by the program director)
Program Structure

All students will take core curriculum courses, and select one of four specializations – Business Analytics, Finance, Marketing, or General Business – that best fits their career goals.

  • Foundation Courses – 9 Credits
  • Business Core – 12 Credits
  • Specialization (Choose one):
    • Business Analytics – 12 Credits
    • Finance – 12 Credits
    • Marketing – 12 Credits
    • General Business – 12 Credits
  • Qualitative and Quantitative – 6 Credits
  • Capstone – 3 Credits

Foundation Courses

(9 credits)

Foundation courses ensure preparation for upper-level courses. Some of these courses may be waived based on prior schooling and/or work experience.

Admissions Requirements

At Bona’s, our mission is to see you succeed. To be considered for enrollment in this program, you must meet the following requirements:

  • A bachelor's degree from an accredited institution with a minimum 2.75 GPA
  • Transcripts from all institutions attended
  • Online application 
  • Resume
  • No GMAT/GRE is required for applicants with a 3.3 GPA and over or a 3.0 GPA with two years of relevant work experience (as determined by the program director)

While understanding accounting, financial and economic theory is vital to any professional in those fields, it is no longer a sufficient condition for success.  All new graduates looking to start a career in finance or accounting must be proficient in Excel.  This course is specifically targeted at helping aspiring professionals acquire those skills.  Topics covered will include an introduction to a wide variety of built-in functions in Excel, a broad selection of common problems in finance that must be modeled in Excel, as well as an introduction to more complicated topics such as array functions and subroutines and user defined functions in VBA. 


Behavioral Finance will examine the interrelationships between classical financial economics and psychology. For much of the past half-century, financial economists have largely assumed that people behaved rationally. More recently insights from psychology have drawn many of our previous assumptions into question. The Behavioral Finance class will examine the various biases that have been identified that impact financial decision-making. The course will focus on identifying conditions when these biases may be more likely to occur (for instance when other market imperfections are present) so that as investors (or those marketing to investors) the students will be better able to set aside their bias and make sound, rational, investment decisions. The course will emphasize the Investments and Personal Finance side of the financial spectrum but will also cover the same areas of corporate finance whereby managers and employees behave in ways that puzzle the classical financial economist.

Upcoming Start Dates
  • Spring B Term: March 18, 2024
  • Applications Due: February 29, 2024

The Business Core (12 credits) & Capstone (3 credits)

The business core ensures that you’ll develop an advanced conceptual framework for analyzing and solving business problems.

Graduate Electives and Concentrations

(18 credits)

The graduate electives allow students to pursue studies in subject areas of special interest. Students will select one of the following electives, MBA 611 or MBA 650, and three of the concentration track electives. Two non-foundational MBA courses will round out the graduate electives.

Accreditations, Awards & Recognitions

As a student, you’ll benefit from an exceptional learning experience from a university rooted in Franciscan values and recognized for academic excellence:

  • St. Bonaventure’s School of Business is among only 5% of business schools worldwide accredited by the Association to Advance Collegiate Schools of Business (AACSB)
  • U.S. News & World Report
    • Top 5 Best Value Schools in the North 2022
    • Top 20 Best Regional Schools 2022
  • The Princeton Review
    • 387 Best Colleges 2022
    • #4 Most Affordable Online MBA in New York

This course is designed to provide an introduction to the economic decisions and financial management of the firm. The course will begin with economics before exploring how markets work (and don’t work) before moving into the financial world and getting an overview of the financial system, how stock and bond markets work, as well as a look at corporate finance.

Legal and Ethics
Support from Bona's

The Bona’s community is like no other, and you’ll feel that from day one in the program. You’ll be well-supported throughout the program from:

  • Caring, talented faculty who are committed to your success and hold online office hours
  • Dedicated student success advisors who will be a regular source of support

As you graduate, you’ll join a close-knit Bona’s alumni community and have access to all of the university’s Career Services, including resume review, mock interview practice, job board, career coaching and more.

Did you initially consider another degree such as an MBA? If so, why did you choose the Integrated Marketing program?

I did consider an MBA for a long time (since my 20s); however, I wanted to pursue a master’s degree that I felt was more purposeful for me and my strengths. An MBA didn't feel true to my desired career path.

I chose the Integrated Marketing program because I've always been drawn to a blend of creativity and analysis. I took some time off from working when my kids were young and it was during that time when digital marketing strategies were evolving so rapidly—they still are. I wanted to get up to speed on this ever-changing digital landscape and how to integrate various marketing channels in a way that made sense for a business. This program definitely helped me get there.

Tuition and Financial Aid

The cost per credit hour is $815 for the MBA program. Guided by our Franciscan values, we strive to make a graduate education available to as many students as possible.

We will work with you to identify the different financial aid options available to you as an online student. To learn more about your financial aid options, schedule an appointment with an enrollment advisor today.

St. Bonaventure University has partnered with specific organizations to offer 15% reduced tuition for employees and their spouses for as long as they’re employed with the partner organization. To learn if you’re company is a part of our Corporate Partnership Program, please speak with an enrollment advisor.


Note: This Accounting track is not CPA licensure-qualifying.

About SBU

Established in Western New York in 1858, St. Bonaventure University offers nearly 50 undergraduate programs and 20 graduate programs, nine of which can be completed entirely online from virtually anywhere in the world. St. Bonaventure has expanded to more than 2,300 students, and our tight-knit community of alumni exceeds 32,000 worldwide.

Bonnies come from all different backgrounds and faiths. In fact, The Princeton Review ranks St. Bonaventure #5 nationally for diversity and inclusion. At Bona’s, we’re united by universal human values, driven to surpass intellectual boundaries and connected across all faiths and cultures—long after virtual office hours, basketball season and years from graduation.

Business Analytics Track
Finance Track
Marketing Track

flexible schedule

Flexible Schedule

Continue working full-time with flexible, 100% online coursework.

unparalleled support

Unparalleled Support

Personalized advisor support will guide you every step of the way, from enrollment to graduation.

AACSB Accredited

AACSB Accredited

AACSB accreditation conveys the highest standards and places us in the top tier of business schools worldwide.


The purpose of this course is to illustrate the financial decision-making process. Areas of concentration include risk management, capital budgeting, the cost of capital, capital structure, corporate governance, mergers and acquisitions, and working capital management. The course uses cases and supplemental readings.


The course is designed to examine marketing concepts with an applied approach to the integration of marketing functions and strategies. The course will cover analysis of the problems confronting marketing managers in the evolution of marketing opportunities, selection of target markets, development of marketing strategies, planning of marketing tactics, and implementation and control of the marketing efforts in the ever changing environment. Issues and problems related to global marketing and ethics will be addressed. Case studies will be used.


This course offers an in-depth investigation into the human side of managing. Organizational Behavior involves the role of management in organizations and how people interact in a work environment. This course explores individual, group and organizational systems. Topics include: employee motivation; group dynamics; interpersonal behavior; leadership and power; diversity; values that guide organizations; qualitative decision making; dealing with personalities; change management, and how to influence others.


The purpose of this course is to provide practical accounting knowledge useful in the operation of an organization. The course includes topics from both the financial and managerial accounting areas. The financial accounting coverage includes an understanding of financial statements and a skill set to analyze financial statements. The managerial accounting coverage includes the costing of products and services, financial budgets and planning, and a number of internal decision models.


The purpose of this course is to provide the student with a practical, normative, and integrated approach to top management decision-making. Case studies are used which require students to apply their knowledge of accounting, finance, economics, marketing, and the behavioral sciences to organizational problems. This course fulfills the requirement for a written comprehensive examination and may not be taken until all core courses have been completed or are in progress.

Sierra Michaels
I chose St. Bonaventure's online graduate program because it is a very convenient way to get your master’s degree while working full-time. The most challenging part is balancing school and work, but to navigate that I make weekly assignment schedules.

- Sierra Michaels
New Era