Paul G. Barretta

Paul G. Barretta

I was born and spent most of my life in and around New York City. I began my corporate career in Finance, and worked for about 25 years before turning to academia. During those years I worked in commercial real estate, global commercial banking (Chase Bank), commodity hedge funds and ultimately spent most of my experience in the Media & Entertainment Industry (MTV Networks, Nickelodeon International, CMJ Network). I then formed and ran for about 10 years a company (Talent Clearing House) providing royalty and other services for independent record labels and other members of the music industry. During this time I decided I wanted to follow a dream to enter academia. After teaching for three years as an adjunct (Wilkes University, Drexel University) I was accepted into the Ph.D. program at University of Texas – Pan American (now UTRGV). I joined St. Bonaventure University in August, 2013 – literally two days after my graduation ceremony in Texas! (That was quite a move.)

My research is focused primarily on the consumer behavior area of marketing. I enjoy employing whatever research method is most appropriate for each project – which means I appreciate both qualitative and quantitative research methods. I have published and presented on topics related to how people consume cultural products (music, entertainment, etc.), virtual brand communities, and customer (dis)satisfaction. Research is a passion of mine because it enables me to use the tools of research to develop and disseminate new knowledge.

Academic Credentials 

  • PhD, Marketing, University of Texas – Pan American (now UTRGV), 2013
  • MBA, International Business. Baruch College, City University of New York, 1991
  • BBA, Finance & Investments. Baruch College, City University of New York, 1987