David Kassnoff

David Kassnoff

Academic Degrees

  • Bachelor of Arts, Journalism/Mass Communication, St. Bonaventure University, St. Bonaventure, NY
  • Graduate studies, Integrated Marketing Communications, St. Bonaventure University

Professional Background

  • Adjunct professor, St. Bonaventure University, 2009-present 
  • Chief communications architect/consulting, DSK Writing & Communications, Webster, NY, 2012-today
  • Director, Communications and Community Affairs, Eastman Kodak Co., Rochester, NY, 2003-2012
  • Managing editor/public relations, Kodak.com, 2000-2003
  • Adjunct Professor, State University of New York at Brockport, Brockport, NY, 2012
  • Author, Rosen Publishing, New York, NY
  • The Right Degree for Me: What Degree Do I Need for a Career in IT and Information Systems (2015)
  • Working as a Physical Therapist in Your Community (2015)
  • Great Authors of Nonfiction (Britannica Educational Publishing/Rosen, 2014) - contributing author
  • Marketing communications manager, KIS, Rochester, NY (sales collateral, public relations, advertising)


Public Relations

  • Created, taught, and refreshed two undergraduate public relations courses, and created one online graduate-level course in leadership and diversity for St. Bonaventure University
  • Earned positive media coverage in The New York Times, Wall Street Journal, NPR, Washington Post, USA Today, plus international and regional media. Metric: increased CARMA favorability rating by 7 points
  • Designed and led communications to drive STEM education, diversity and inclusion. Earned national media coverage, PRSA Silver Anvil Award of Excellence
  • Wrote PR materials, web content, talking points for senior executives. Managed campaign launches, sponsorships and arts initiatives, diversity communications, and community outreach
  • Managed university public relations: crisis communications, faculty expert outreach, capital campaign
  • Led media training for senior executives. Organized executive roundtables and media briefings

Social Media

  • Launched, wrote, and led monthly e-Magazine to increase website traffic 17%, year-to-year
  • Published weekly communications blog, featured as a “Must Read,” Recode.net, Jan. 2014
  • Created Facebook pages and content; Twitter, LinkedIn content for for-profit and not-for-profit clients
  • Created video podcast series on iTunes, YouTube, corporate website

Marketing Communications

  • Wrote brochures, news releases, presentations, and communications for regional health care system
  • Managed print/web advertising program, achieving 60% cost reduction in media buys, year-to-year
  • Orchestrated sponsorship programs with Diversity Inc., Black Enterprise, Disney Dreamers Academy
  • Earned “Best of Year” recognition from Ad Age for national outdoor advertising campaign