David Kassnoff

David Kassnoff

David’s career encompasses print journalism, public relations, corporate communications, and marketing communications. He led the launch of a ground-breaking online eMagazine, created a series of video podcasts, and led a marketing communications effort for a digital services company that helped achieve a $4 million annual sales target.

In his corporate career, David developed a community engagement program that brought together diverse consumers, community leaders, and corporate executives. Leveraging corporate support, he helped grow relationships with the Susan G. Komen Foundation, Give Kids the World Village, and the National Urban League. He also wrote the agreement that enabled the $10 million expansion and renovation of the University of Rochester’s Eastman Theater, supported by Kodak. He also worked with former U.S. Attorney General Eric Holder Jr. on a corporate diversity advisory committee organized by Kodak.

A prolific writer, David authored four non-fiction books written for middle- and high-school students, including Special Ops: Weapons and Gear, What Degree Do I Need to Pursue a Career in Information Technology & Information Systems? and Working as a Physical Therapist in Your Community. His blog, Your PR Architect, earned a “Must Read” designation from Recode.net.

David began teaching as an adjunct instructor in 1989, and today teaches full-time at St. Bonaventure, where he teaches undergraduate and graduate courses in public relations, social media, marketing communications, and photojournalism – both on campus and in online formats. 

Academic Credentials

•             M.A., Integrated Marketing Communications, St. Bonaventure University (2016)

•             B.A., Journalism/Mass Communication, St. Bonaventure University (1979)