Dr. Hoffmann is a former dean (2012-2017) of the Jandoli School of Communication, present dean of the School of Graduate Studies, and an entrepreneur. She is the owner Wild Mountain Organics, LLC.
She received her doctorate and master’s degree in communication from the State University of New York at Buffalo and her Bachelor of Science degree from St. Bonaventure University. Her research and teaching focus on conflict management, conflict resolution, and corporate communication and strategy. Prior to going into academia, Dr. Hoffmann worked as corporate communications manager for The CRS Companies and for Catholic Health.
She has taught courses in Business Writing, Marketing Communication Research, Organizational Structures and Behavior, Communication and Influencing Skills, and Leading Change. She has also developed courses in Health Communication and Communication in Conflict, and she oversaw independent study projects in Communication Research Methods and an MBA Special Topics course in Sustainable Community Development.
- “An empirical examination of key factors influencing development of university strategic marketing communication initiatives: A case study of a small, private university in Western New York.” Presentation of academic research paper at the American Marketing Association Higher Education Conference in San Diego, November 2007. Basil Valente, Pauline W. Hoffmann, Heidi Ofinowicz, Hallie Steube, Jon Ter Meer
- CASOS (Center for Computational Analysis for Social and Organizational Systems) 2007 Summer Institute participant, Carnegie Mellon University, Pittsburgh, Pa.
- “Network Structure, Strategy Evolution, and the Game of Chicken,” Social Networks, 28 (2006) 377-396. Frank Tutzauer, Margaret K. Chojnacki, Pauline W. Hoffmann
- “Network Structure, Strategy Evolution, and the Game of Chicken;” Presentation of academic research paper at the International Communication Association Conference in New York City, 2005
- “Game of Chicken in a Cellular Automata Network;” Presentation of academic research paper at the Sunbelt Networking Conference in New Orleans, 2002
- "Ecotourism as an Innovation and Biogeographic Phenomenon Based on Worldwide Protected Areas Data," academic research paper presented as qualifying exam, 2005
- Ph.D. Communication, University at Buffalo, 2007
- M.A. Communication, University at Buffalo, 2003
- B.S. Biology; Minor: Mass Communication, St. Bonaventure, 1991