Professional Profile

Dr. Hoffmann is an associate professor in the Jandoli School of Communication and an entrepreneur. She is the owner of Wild Mountain Organics, an all-natural body care company and Tippy Homestead, a lifestyle blog.
 
She received her doctorate and master’s degrees in communication from the State University of New York at Buffalo and her bachelor of science degree from St. Bonaventure University. Her research and teaching focus on conflict management, conflict resolution, and corporate communication and strategy. Prior to going into academia, Dr. Hoffmann worked as corporate communications manager for The CRS Companies and in creative services for Catholic Health. She also recently served as the dean of the Jandoli School of Communication and graduate studies.

Dr. Hoffman has traveled to Uganda, Africa with students for several years and is planning an upcoming trip. Her work there is with SBU and Embrace It Africa. She works with a small community on health-related issues, women’s issues, and microfinance.
 
She has taught courses in Business Writing, Marketing Communication Research, Organizational Structure and Behavior, Communication and Influencing Skills, and Leading Change. She has also developed courses in Health Communication and Communication in Conflict.

As an entrepreneur, Dr. Hoffmann is interested in the use of social media and other digital tools in helping small businesses succeed. Notably, how do Square, Facebook, Pinterest, company websites, and other social media/digital tools help to leverage small businesses in a global economy.

Accomplishments

• “An empirical examination of key factors influencing development of university strategic marketing communication initiatives: A case study of a small, private university in Western New York.” Presentation of academic research paper at the American Marketing Association Higher Education Conference in San Diego, November 2007. Basil Valente, Pauline W. Hoffmann, Heidi Ofinowicz, Hallie Steube, Jon Ter Meer
• CASOS (Center for Computational Analysis for Social and Organizational Systems) 2007 Summer Institute participant, Carnegie Mellon University, Pittsburgh, Pa.
• “Network Structure, Strategy Evolution, and the Game of Chicken,” Social Networks, 28 (2006) 377-396. Frank Tutzauer, Margaret K. Chojnacki, Pauline W. Hoffmann
• “Network Structure, Strategy Evolution, and the Game of Chicken;” Presentation of academic research paper at the International Communication Association Conference in New York City, 2005
• “Game of Chicken in a Cellular Automata Network;” Presentation of academic research paper at the Sunbelt Networking Conference in New Orleans, 2002
• "Ecotourism as an Innovation and Biogeographic Phenomenon Based on Worldwide Protected Areas Data," academic research paper presented as qualifying exam, 2005

Academic Credentials

• Ph.D. Communication, University at Buffalo, 2007
• M.A. Communication, University at Buffalo, 2003
• B.S. Biology; Minor: Mass Communication, St. Bonaventure, 1991