Online Master of Arts
Communication

Online Master of Arts[br]Communication

online masters in communication

 

Earn your master’s
in less than
two years

online masters in communication

 

Specialize in PR, Content Marketing or Integrated Marketing

online masters in communication

 

Study 100% online
while working
full time

Create. Resonate. Elevate.

Master the Art of Strategic Storytelling

Learn to use critical thinking and create laser-focused stories consumers value in the ever-changing communications landscape while you experience academic excellence at an extraordinary value. Through the online Master of Arts in Communication program, you will gain the necessary tools for creating a campaign vision, crafting the strategy, developing high-touch content for target audiences, analyzing data and measuring success. Our alumni are among the most forward-thinking professionals in their fields, working at Fortune 500 companies and using their cutting-edge knowledge and creativity to create change. SBU also is one of just three schools offering ACEJMC-accredited online graduate programs.

In our flexible, fully online program, you will choose one of three specializations – integrated marketing communication, content marketing or public relations – that best aligns with your career interests. This innovative program design will allow you to master the following concepts crucial for today’s innovative communications professionals:

Conceptual Thinking – Tap into creative thinking to develop original ideas for traditional and digital media content and empathetic consumer experiences.

Strategic Thinking – Identify communication problems, create strategic campaign plans and use data analytics to measure public relations and content marketing campaign goals.

Visual & Written Communication – Create engaging, integrated content and visuals across all major media platforms that demonstrate an understanding of diverse audiences and messages.

Professional Readiness – Develop a deeper understanding of global business topics through the lens of ethical decision making, gaining experience creating and presenting a formal communication plan.

Emphasis on Integrity – Connect with diverse audiences while embodying empathy, ethical principles and freedom of expression.

 

Get More Information

 

Core Curriculum
  • COM 500 Finding Your Voice: Introduction to Marketing Communications
  • COM 540 Embracing the Brand: Branding, Strategy & Execution
  • COM 580 Embracing the Audience: Empathy & Ethics
  • COM 590 Embracing Strategic Thinking: Marketing Strategy & Planning
  • COM 510 Embracing Analysis: Making Meaning from Data
  • COM 520 Embracing Research: Marketing Communications Research
Integrated Marketing Communications Specialization
  • COM 640 Integrating Digital Media, Mobile, and Emerging Technologies
  • COM 620 Integrating Creative Strategy and Design
  • COM 650 Integrating PR in a Global Market
  • COM 720 Integrating Visuals: Communications Design
Content Marketing Specialization
  • COM 640 Integrating Digital Media, Mobile, and Emerging Technologies
  • COM 662 Integrating Content Marketing: Planning and Strategy
  • COM 664 Integrating Content Creation: Visuals, Copy, and Optimization
  • COM 720 Integrating Visuals: Communications Design
Public Relations Specialization
  • COM 650 Integrating PR in a Global Market
  • COM 652 Integrating Media Relations
  • COM 654 Integrating Crisis Management
  • COM 656 Integrating Event Management and Experiential Marketing
Capstone
  • COM 555 Mastering the Research: Fieldwork
  • COM 800 Mastering the Field: Thesis
  • COM 830 Mastering the Project: Final Defense
jennifer spoto
As I look back at how I felt before the Master’s in Communication program, I feel like I've done a complete 180. I learn by doing, and that's what you'll experience in the program. You will choose a real client, conduct research and develop a strategy and tactics supported by that research that you interpret, and then present your comprehensive marketing plan and findings to a panel—just as you would in the real world.

- Jennifer Spoto
Marketing Manager
HSBC Bank

megan wagner
I truly believe the IMC program gave me an edge over other candidates.

- Megan Wagner
Chief Marketist at MCMarCom
Master of Arts in Integrated Marketing Communications

jerry nieves
I began actively working at a marketing agency when I started the Master of Arts in Communications program. I found myself putting learning to practice on client projects, giving me added confidence in executing campaign and brand development work.  After graduating, I started my agency, GoldenSnow. In the seven months that we have been in operation, we’ve worked on campaigns for a major liquor distributor, a heavy-hitting cosmetics company, and a non-profit organization, to name a few. Without my experiences at Bona, I don't think I would be where I am.

- Jerry Nieves
Principal, GoldenSnow
Master of Arts in Communication

integrated marketing communications
I put together presentations every other day here… the volume of data I can sift through, put into a presentation, and present out without practicing is now a seasoned tool in my tool belt!

- Beth Moore
Senior Marketing Associate, Fischer-Price
Master of Arts in Integrated Marketing Communications