Master the Art of Strategic Storytelling

Learn to use critical thinking and create laser-focused stories consumers value in the ever-changing communications landscape while you experience academic excellence at an extraordinary value. Through the online Master of Arts in Communication program, you will gain the necessary tools for creating a campaign vision, crafting the strategy, developing high-touch content for target audiences, analyzing data and measuring success. Our alumni are among the most forward-thinking professionals in their fields, working at Fortune 500 companies and using their cutting-edge knowledge and creativity to create change. SBU also is one of just three schools offering ACEJMC-accredited online graduate programs.

In our flexible, fully online program, you will choose one of two specializations – integrated marketing communication or content marketing – that best aligns with your career interests. This innovative program design will allow you to master the following concepts crucial for today’s innovative communications professionals:

Conceptual Thinking – Tap into creative thinking to develop original ideas for traditional and digital media content and empathetic consumer experiences.

Strategic Thinking – Identify communication problems, create strategic campaign plans and use data analytics to measure content marketing campaign goals.

Visual & Written Communication – Create engaging, integrated content and visuals across all major media platforms that demonstrate an understanding of diverse audiences and messages.

Professional Readiness – Develop a deeper understanding of global business topics through the lens of ethical decision making, gaining experience creating and presenting a formal communication plan.

Emphasis on Integrity – Connect with diverse audiences while embodying empathy, ethical principles and freedom of expression.

Get More Information