Online Master of Arts
Communication

Online Master of Arts[br]Communication

online masters in communication

 

Graduate in 22 months

online masters in communication

 

Affordable tuition

online masters in communication

 

100% online coursework

Create. Resonate. Elevate.

Master the Art of Strategic Storytelling

Learn to use critical thinking and create laser-focused stories consumers value in the ever-changing communications landscape while you experience academic excellence at an extraordinary value. Through the online Master of Arts in Communication program, you will gain the necessary tools for creating a campaign vision, crafting the strategy, developing high-touch content for target audiences, analyzing data and measuring success. Our alumni are among the most forward-thinking professionals in their fields, working at Fortune 500 companies and using their cutting-edge knowledge and creativity to create change. SBU also is one of just three schools offering ACEJMC-accredited online graduate programs.

In our flexible, fully online program, you will choose one of three specializations – integrated marketing communication, content marketing or public relations – that best aligns with your career interests. This innovative program design will allow you to master the following concepts crucial for today’s innovative communications professionals:

Conceptual Thinking – Tap into creative thinking to develop original ideas for traditional and digital media content and empathetic consumer experiences.

Strategic Thinking – Identify communication problems, create strategic campaign plans and use data analytics to measure public relations and content marketing campaign goals.

Visual & Written Communication – Create engaging, integrated content and visuals across all major media platforms that demonstrate an understanding of diverse audiences and messages.

Professional Readiness – Develop a deeper understanding of global business topics through the lens of ethical decision making, gaining experience creating and presenting a formal communication plan.

Emphasis on Integrity – Connect with diverse audiences while embodying empathy, ethical principles and freedom of expression.

 

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Core Curriculum
  • COM 500 Finding Your Voice: Introduction to Marketing Communications
  • COM 540 Embracing the Brand: Branding, Strategy & Execution
  • COM 580 Embracing the Audience: Empathy & Ethics
  • COM 590 Embracing Strategic Thinking: Marketing Strategy & Planning
  • COM 510 Embracing Analysis: Making Meaning from Data
  • COM 520 Embracing Research: Marketing Communications Research
Integrated Marketing Communications Specialization
  • COM 640 Integrating Digital Media, Mobile, and Emerging Technologies
  • COM 620 Integrating Creative Strategy and Design
  • COM 650 Integrating PR in a Global Market
  • COM 720 Integrating Visuals: Communications Design
Content Marketing Specialization
  • COM 640 Integrating Digital Media, Mobile, and Emerging Technologies
  • COM 662 Integrating Content Marketing: Planning and Strategy
  • COM 664 Integrating Content Creation: Visuals, Copy, and Optimization
  • COM 720 Integrating Visuals: Communications Design
Public Relations Specialization
  • COM 650 Integrating PR in a Global Market
  • COM 652 Integrating Media Relations
  • COM 654 Integrating Crisis Management
  • COM 656 Integrating Event Management and Experiential Marketing
Capstone
  • COM 555 Mastering the Research: Fieldwork
  • COM 800 Mastering the Field: Thesis
  • COM 830 Mastering the Project: Final Defense
jennifer spoto
As I look back at how I felt before the Master’s in Communication program, I feel like I've done a complete 180. I learn by doing, and that's what you'll experience in the program. You will choose a real client, conduct research and develop a strategy and tactics supported by that research that you interpret, and then present your comprehensive marketing plan and findings to a panel—just as you would in the real world.

- Jennifer Spoto
Marketing Manager
HSBC Bank

megan wagner
I truly believe the IMC program gave me an edge over other candidates.

- Megan Wagner
Chief Marketist at MCMarCom
Master of Arts in Integrated Marketing Communications

integrated marketing communications
I put together presentations every other day here… the volume of data I can sift through, put into a presentation, and present out without practicing is now a seasoned tool in my tool belt!

- Beth Moore
Senior Marketing Associate, Fischer-Price
Master of Arts in Integrated Marketing Communications

jerry nieves
I began actively working at a marketing agency when I started the Master of Arts in Communications program. I found myself putting learning to practice on client projects, giving me added confidence in executing campaign and brand development work.  After graduating, I started my agency, GoldenSnow. In the seven months that we have been in operation, we’ve worked on campaigns for a major liquor distributor, a heavy-hitting cosmetics company, and a non-profit organization, to name a few. Without my experiences at Bona, I don't think I would be where I am.

- Jerry Nieves
Principal, GoldenSnow
Master of Arts in Communication