Adrienne Foos

Adrienne Foos

Professional Profile

Over the past 10 years, she has taught a variety of courses, including Marketing Research, Consumer Behavior, Digital and Social Media Marketing, Marketing Management, and Marketing Strategy. She has presented as a guest lecturer on topics including factor analysis and causal research design. 

Her research in the field of consumer psychology focuses on meta-cognition, the influence of the self-concept on brand attitudes, social media influence, and countervailing information processing. Dr. Foos has published her experimental research in the Journal of Advertising and Studies in Higher Education and also has an experimental manuscript under review in Applied Marketing Analytics and a netnographic study under review in the Journal of Digital and Social Media Marketing. She has presented her research at numerous conferences, such as the Association for Consumer Research, the Academy of Marketing Science, the Society for Consumer Psychology, and the Society for Marketing Advances.

Dr. Foos is an editorial review board member for the European Journal of Marketing and serves as a reviewer for journals, such as the Journal of Consumer Psychology and the Journal of Marketing Theory and Practice. She has worked as a consultant for firms including IBM. A Rochester, NY, native, she now lives on a small farm in Chautauqua, NY.

Academic Credentials

  • Ph.D., Marketing, University of Manchester (U.K.), 2015
  • M.B.A., Management and Leadership, Rochester Institute of Technology, 2010
  • B.A., Philosophy, SUNY Geneseo, 2006