ONLINE MBA
CONCENTRATION
IN BUSINESS ANALYTICS

ONLINE MBA [br]CONCENTRATION[/br] IN BUSINESS ANALYTICS

BUSINESS ANALYTICS IS BUSINESS INTELLIGENCE

Every company needs someone who can leverage data. St. Bonaventure University’s accredited online MBA with a concentration in business analytics will prepare you to inform strategic business initiatives and guide operational decision-making with data. We’ll help you grow your career opportunities by understanding the essentials of data-driven business.

  • Improve Decision Making — Acquire, select, and analyze data to make managerial decisions that affect finance, marketing, and organizational development.

  • Use Data to Improve Marketing — Build models that predict customer responses and profile customer segments using actual customer databases.

  • Present and Visualize Data — Design and communicate quantitative and qualitative data to a diverse range of audiences.

  • Become a More Effective Project Manager — Develop best practices in project management while using industry standard software and tools.

  • Use Financial Instruments to Improve Outcomes — Build your proficiency in the financial tools used to estimate value, perform earned value analysis, prepare and present financial statements, budgets, forecasts and projections per guidelines from the American Institute of CPAs.

As a graduate, you’ll be qualified to use data to gain critical insight into customers, the marketplace, your organization, and the global business environment.

Get Your Program Guide

Foundation Courses (9 credits)

Foundation courses ensure preparation for upper-level courses. Some of these courses may be waived based on prior schooling and/or work experience.

  • MBA 515F Quantitative Foundations for Management
  • MBA 516F Accounting & Finance Foundations
  • MBA 517F Economic Foundations

 

Business Core (12 credits)

The business core ensures that you’ll develop an advanced conceptual framework for analyzing and solving business problems. 

  • MBA 610 Financial Management
  • MBA 612 Marketing Management
  • MBA 613 Organizational Behavior
  • MBA 616 Accounting Practices and Analysis
  • MBA 649 Business Policy
  • Capstone

 

Graduate Electives (18 credits)

In addition to the business analytics track courses, students take two electives in the following areas:

  • Legal and Ethics
  • Business Analytics
  • Finance
  • Marketing

 

MBA 620 Marketing Analytics for Data Driven Decision Making

This course introduces students to methods for analyzing data residing in firms’ customer databases. The first half of the course focuses on descriptive and financial tools. We will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers’ lifetime value, and see how this value can be altered by promotional efforts.

MBA 621 Data Visualization and Analysis

This course provides an introduction to the field of data visualization. Students learn basic visualization design principles to produce meaningful displays of quantitative and qualitative data in order to enhance the managerial decision making process. Students will learn various techniques for visualizing sequential, text-based, geospatial, hierarchical data and large data sets.

MBA 625 Project Management

This course introduces best practices in project management, the study of concepts, and tools of project management. Topics will include project scope, project time, project cost, procurement management, project quality, project risk, project resources, project communications, human resource considerations, and how to be an effective project manager.

MBA 634 Financial Modeling

While understanding accounting, financial and economic theory is vital to any professional in those fields, it is no longer a sufficient condition for success. All new graduates looking to start a career in finance or accounting must be proficient in Excel. This course is specifically targeted at helping aspiring professionals acquire those skills.