Online MBA
Concentration in Marketing

Online MBA [br]Concentration in Marketing[/br]

BOOST THE STRATEGIC POSITION OF YOUR CAREER

Strengthen your ability to navigate our dynamic global business environment. St. Bonaventure University offers an accredited online MBA with a concentration in marketing that will help you employ marketing plans to drive business success.

  • Make Strategic Decisions – Conduct market research and apply it to guide strategic decision-making about your organization.
  • Develop Sound Strategy – Explore the nature of the consumer decision-making process and understand the implications for marketing strategy.
  • Lead More Effectively – Learn to lead with influence and ethics by investigating the role of management and how people interact in a work environment.
  • Gain a Global Mindset – Discover the problems faced by multinational businesses in developing and implementing marketing strategy, as well as factors that impact international marketing.

As a graduate, you’ll be equipped with the competence and confidence necessary to move up the marketing ranks.

Get Your Program Guide

 

Foundation Courses (9 credits)

Foundation courses ensure preparation for upper-level courses. Some of these courses for our accredited online MBA program may be waived based on prior schooling and/or work experience

  • MBA 515F Quantitative Foundations for Management
  • MBA 516F Accounting & Finance Foundations
  • MBA 517F Economic Foundations
Graduate Electives (18 credits)

In addition to the marketing track courses, students take three electives in the following areas:

  • Legal and Ethics
  • Accounting
  • Business Analytics
  • Finance
The Business Core (12 credits)

The business core ensures that you’ll develop an advanced conceptual framework for analyzing and solving business problems. 

  • MBA 610 Financial Management
  • MBA 612 Marketing Management
  • MBA 613 Organizational Behavior
  • MBA 616 Accounting Practices and Analysis
  • MBA 649 Business Policy
  • Capstone
MBA 636 Marketing Research

This course involves a study of the process of carrying out a marketing research project. Topics include the identification of information needs and research objectives; development of a plan for conducting the research; sample selection and design of research instruments; data collection and analysis; and reporting research results. An attempt is made to have the class conduct empirical studies on typical marketing research problems.

Prerequisite: MBA 608 and MBA 612.

MBA 638 Consumer Behavior

This course is designed to provide further insight into the nature of the consumer decision-making process. In order to accomplish this, various other disciplines must be studied. The marketing and behavioral science literature pertinent to the following subject areas is examined: perception, learning, motivation, personality, attitude, beliefs, social processes, social class, and culture. Finally, several models of consumer decision-making are studied and their practical implications for marketing strategy are discussed.

Prerequisite: MBA 612.

MBA 644 International Marketing

This course focuses on the problems and issues faced by multinational enterprises in conducting market research, undertaking market segmentation, and developing product, price, distribution and promotional strategies for their overseas markets. The course also examines macro-environmental factors such as economic, political, legal, geographical, and cultural issues that impact international marketing.