Online MBA
Marketing Concentration

Online MBA[br]Marketing Concentration

Boost the Strategic Position of Your Career

Strengthen your ability to navigate our dynamic global business environment. St. Bonaventure University offers an accredited online MBA with a concentration in marketing that will help you employ marketing plans to drive business success.

  • Make Strategic Decisions – Conduct market research and apply it to guide strategic decision-making about your organization.
  • Develop Sound Strategy – Explore the nature of the consumer decision-making process and understand the implications for marketing strategy.
  • Lead More Effectively – Learn to lead with influence and ethics by investigating the role of management and how people interact in a work environment.
  • Gain a Global Mindset – Discover the problems faced by multinational businesses in developing and implementing marketing strategy, as well as factors that impact international marketing.

As a graduate, you’ll be equipped with the competence and confidence necessary to move up the marketing ranks.


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Foundation Courses (9 credits)

Foundation courses ensure preparation for upper-level courses. Some of these courses for our accredited online MBA program may be waived based on prior schooling and/or work experience

  • MBA 515F Quantitative Foundations for Management
  • MBA 516F Accounting & Finance Foundations
  • MBA 517F Economic Foundations
Graduate Electives (18 credits)

In addition to the marketing track courses, students take three electives in the following areas:

  • Legal and Ethics
  • Accounting
  • Business Analytics
  • Finance
The Business Core (12 credits)

The business core ensures that you’ll develop an advanced conceptual framework for analyzing and solving business problems. 

  • MBA 610 Financial Management
  • MBA 612 Marketing Management
  • MBA 613 Organizational Behavior
  • MBA 616 Accounting Practices and Analysis
  • MBA 649 Business Policy (Capstone)
MBA 636 Marketing Research

This course involves a study of the process of carrying out a marketing research project. Topics include the identification of information needs and research objectives; development of a plan for conducting the research; sample selection and design of research instruments; data collection and analysis; and reporting research results. An attempt is made to have the class conduct empirical studies on typical marketing research problems.

Prerequisite: MBA 608 and MBA 612.

MBA 638 Consumer Behavior

This course is designed to provide further insight into the nature of the consumer decision-making process. In order to accomplish this, various other disciplines must be studied. The marketing and behavioral science literature pertinent to the following subject areas is examined: perception, learning, motivation, personality, attitude, beliefs, social processes, social class, and culture. Finally, several models of consumer decision-making are studied and their practical implications for marketing strategy are discussed.

Prerequisite: MBA 612.

MBA 644 International Marketing

This course focuses on the problems and issues faced by multinational enterprises in conducting market research, undertaking market segmentation, and developing product, price, distribution and promotional strategies for their overseas markets. The course also examines macro-environmental factors such as economic, political, legal, geographical, and cultural issues that impact international marketing.

mike iulianello
My decision to pursue an MBA at St. Bonaventure University is one I will be forever grateful for and is one I recommend to anyone considering a graduate program. Some key benefits offered are the flexible class schedule, range of electives to peak your specific field of interest, and tight-knit class sizes that allowed an in-depth discussion to be had with peers and each professor. The communication and interpersonal skills gained in this environment are invaluable.

- Mike Iulianello
Mondelēz International
Master of Business Administration

christy williams
St. Bonaventure’s MBA program is incredible. Not only is the structure of the program accommodating for the working professional, but the class sizes allow for both one-on-one interaction as well as group participation. Because of my experience at St. Bonaventure, I have a much better understanding of the ins and outs of a business, what truly makes a business successful and where I see myself in the future. SBU was the perfect fit for me.

- Christy A. Williams
Key Account Manager at Founders Brewing Co.
Master of Business Administration

marcus jones
I have had many wonderful outcomes from my online MBA at SBU: I was inducted into Beta Gamma Sigma, which introduced me to an international network of business professionals for future career opportunities; I gained the necessary confidence I previously lacked to advance my career in the financial services industry; and, I have been granted job offers from several corporations who are aware of the excellent career preparation SBU’s business school has to offer.

- Marcus Jones
Certified Personal Banker
Five Star Bank

theodore turner
The formation of my business took place while I was enrolled in the MBA program, so every class was applicable to something I needed to know. My MBA concentration was in marketing, and the marketing courses really helped me to establish my company’s brand and build a reputation in the community. Even after two years in business, I use marketing metrics and client feedback every day to better understand my target market and how to reach them.

- Theodora Turner
Founder and Owner
Anchor Advisors