McKernan loves “every second” of her job as assistant marketing manager at Godiva Chocolatier, where managing social media is a large part of her workday. Pursuing her master’s degree in Integrated Marketing Communications ignited her interest in social media as brand marketing.
“At Godiva I was given the opportunity to run, develop and execute content for their social media platforms,” she said.
That’s a lot of responsibility on the shoulders of a 23-year-old, and McKernan thanks St. Bonaventure for helping her meet that challenge.
“The background of the whole mission of showing forgiveness and trying to move past (conflict) and work with others is something that I’ve since strived for every day,” she said.
Michelle McKernan
Associate Brand Manager at Labatt USA
Master of Arts in Integrated Marketing Communications
